Packaging design began as a way to preserve food. Today it is one of the most important attractions when buying a product. Below you can read a little about the history and evolution of this amazing creation.
In 1805, Nicolas Appert invented preserving food in glass jars with wax and cork. This, after Napoleon announced that he would pay 12,000 francs to anyone who invented a technique to preserve food for his army. After this and over the years, the packaging design evolved.
It is said that during this era the primitive method of packaging was invented. They used containers made of animal skins, leaves, and wood. This was to preserve food and transport it.
With the emergence of villages, the human managed to develop his creativity. They created wooden boxes, clay pots, and weaving techniques. They created bags with animal skins. Baskets with plants and fibres. Thus, food could be better preserved depending on the climate.
With the city came innovation. Commerce boomed and with it, better design in packaging and better materials. Blown glass contributed to the evolution of packaging. During this period, the wooden barrel came to life, which was perfect for transporting large quantities of liquid.
With the industrial revolution came the invention of machines. The packaging was no longer made by hand and production was much faster. Individual packaging was a revolutionary idea that changed the way they were made.
By the end of World War II, packaging became the best thing for sales. Aluminum foil took on a major role. Brands began working with graphic designers to create their logos and print them on the packaging.
By 1990, plastic became the world’s favourite packaging material. This brought a big problem to the environment.
By 2000, laws began to regulate the use of plastic. Companies were forced to use recyclable materials.
Today, functionality is pursued with reuse. This has brought both non-professional and professional designers to look for new ways of design. This has brought technological innovations to produce ecological and recyclable products.
Over time, brands have focused more on the creativity of their packaging to reduce costs and contribute to nature. Buying, at first sight, remains the main objective. However, this time, with more responsibility. We can only wait to see what innovations the future will bring.